Sora Feed Philosophy: A feeding philosophy emphasizing creativity and safety

Sora feed Philosophy was built on a simple yet challenging goal: to help people understand what video creation with Genetic AI is capable of and to encourage them to truly “create,” not just passively consume content. Unlike traditional social feeds focused on passive scrolling or chasing viral trends, Sora’s feed is intentionally designed to elevate creativity, engagement, and meaningful connection, while maintaining strong safety standards for a wide range of users. 

This philosophy guides every layer of the feed, from ranking and user personalization systems to safety and parental controls. Instead of optimizing simply to measure engagement, Sora aims to create a healthy, creative ecosystem where users feel empowered, safe, and inspired. 

The core principles of Sora feed Philosophy 

Focus on creativity, not passively consuming content 

Sora's feed prioritizes originality and genuine engagement. The ranking system is designed to pull in creative, imaginative, and thoughtfully produced content, rather than optimizing for endless scrolling or flashy engagement. This approach encourages users to experiment, remix ideas, and engage meaningfully, making the feed feel fun, vibrant, and unpressured. 

Give the user control 

A key principle of the feed is empowering the user. Sora features steerable ranking, allowing users to directly determine what they want to see, tailoring the feed to their current interests or mood. For families, ChatGPT's parental controls allow parents to disable personal feed customization and manage continuous scrolling for teen users, ensuring an age-appropriate experience. 

Emphasize genuine connections 

The feed is designed to strengthen social connections and spark new ones. Content that reflects genuine connection, such as collaborative work or fun cameo interactions, will be given more importance than context-less global viral content. This approach fosters a sense of shared identity and a community of creative engagement, rather than one-way communication. 

Balancing security and freedom of expression 

Sora aims to provide safe and accessible content for everyone, without stifling creativity. Robust safeguards are embedded from the content creation stage to prevent harmful outcomes from the outset, while simultaneously opening up space for experimentation, expression, and cultural diversity. This balance is continuously improved based on real-world usage and user feedback. 

The practical application of Sora feed philosophy 

Sora's recommendation system is designed to naturally personalize content for each user, because inspiration and creativity are individual. Instead of relying on a single metric, the system evaluates multiple signals to predict what content a user is likely to enjoy and pursue. 

The signals used for feed tuning include: 

• User activity on Sora: Posts, creators who follow, likes, comments, remixes, and general location signals such as city level from IP. 
• ChatGPT interaction data: Past usage patterns may be used as a guide, with users having full control through Sora Data Controls. 
• Signs of content engagement: View count, likes, comments, remix behavior, and direct feedback such as "See less of this type of content." 
• Creator-level signals: Creator's profile, number of followers, and past engagement patterns. 
• Safety and appropriateness signals: Compliance with usage policies and appropriate display in the feed. 

These signals help the system predict not only what users might want to see, but also what they might want to respond to or build upon. 

Parents can also opt to disable all personalized feed customization and control continuous scrolling for teen accounts, reflecting Sora's commitment to user well-being. 

Safety, expression, and Sora feed philosophy. 

Keeping the feed both safe and inspiring requires striking a balance between protection and creative freedom. Content that violates Sora's Universal Use Policy or Publishing Guidelines will be removed from the feed and relevant sharing areas. This includes, but is not limited to, explicitly sexual or violent content, extremist propaganda, hate speech, promotion of self-harm, dangerous challenges, ploys to increase engagement, and the unauthorized use of other people's images or intellectual property. 

Multi-layered security approach: 

• Content creation protection system 
  Because all content is created within Sora, security mechanisms are implemented from the creation stage to prevent harmful outcomes before they occur. 
• Automatic feed filtering 
  All content is automatically reviewed to ensure it meets safety and age-appropriate standards, especially for teenage accounts. 
• Human verification and user reports 
  The team will review reported content and proactively monitor feeds to address any instances where automation might miss something. 
• Enforcing policies when necessary 
  When problems arise, Sora uses a rapid reporting and removal process, without overly restricting the overall creative space. 

This concept is based on the understanding that guiding systems are living systems; excessive restriction can stifle creativity, while a lack of oversight can undermine trust. Sora's approach therefore builds upon the lessons learned from previous generative systems and is continuously improved based on user feedback. 

Conclusion 

Sora feed Philosophy reflects a deliberate shift from passive consumption to vibrant creation, prioritizing creativity, user control, authentic connection, and responsible safety practices. Sora's feed is designed to inspire people to collaboratively explore the potential of the future of generic video. As the system evolves, user engagement and feedback will remain central to rebalancing this dynamic and shaping the future of creative discovery.