{"id":41904,"date":"2026-05-06T16:34:48","date_gmt":"2026-05-06T09:34:48","guid":{"rendered":"https:\/\/www.fusionsol.com\/?p=41904"},"modified":"2026-05-08T10:27:30","modified_gmt":"2026-05-08T03:27:30","slug":"lh-bank-fusion-solution-microsoft-thailand","status":"publish","type":"post","link":"https:\/\/www.fusionsol.com\/en\/activity\/lh-bank-fusion-solution-microsoft-thailand\/","title":{"rendered":"LH Bank \u0e08\u0e31\u0e1a\u0e21\u0e37\u0e2d\u0e01\u0e31\u0e1a Fusion Solution, CTBC Bank \u0e41\u0e25\u0e30 Microsoft Thailand \u0e40\u0e1b\u0e34\u0e14\u0e15\u0e31\u0e27 \u201cGENIE AI\u201d \u0e1a\u0e19\u0e41\u0e2d\u0e1b LHB"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"41904\" class=\"elementor elementor-41904\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c210042 e-flex e-con-boxed e-con e-parent\" data-id=\"c210042\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d21d9d elementor-widget elementor-widget-heading\" data-id=\"8d21d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">LH Bank, in partnership with CTBC Bank, Microsoft Thailand, and Fusion Solutions, launches \u201cGENIE AI\u201d on the LHB app.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3ef37e elementor-widget elementor-widget-post-info\" data-id=\"b3ef37e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-4c07cec elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.fusionsol.com\/en\/author\/paingthetkhaing\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPaing Thet Khine\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a5f1a0f elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.fusionsol.com\/en\/2026\/05\/06\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May 6, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5ce717 elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"e5ce717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-x-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tX\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-661b6d6 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"661b6d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"854\" src=\"https:\/\/www.fusionsol.com\/wp-content\/uploads\/sites\/2\/2026\/05\/LH-Bank.jpg\" class=\"attachment-full size-full wp-image-41908\" alt=\"LH Bank\" srcset=\"https:\/\/www.fusionsol.com\/wp-content\/uploads\/sites\/2\/2026\/05\/LH-Bank.jpg 1280w, https:\/\/www.fusionsol.com\/wp-content\/uploads\/sites\/2\/2026\/05\/LH-Bank-300x200.jpg 300w, https:\/\/www.fusionsol.com\/wp-content\/uploads\/sites\/2\/2026\/05\/LH-Bank-1024x683.jpg 1024w, https:\/\/www.fusionsol.com\/wp-content\/uploads\/sites\/2\/2026\/05\/LH-Bank-768x512.jpg 768w, https:\/\/www.fusionsol.com\/wp-content\/uploads\/sites\/2\/2026\/05\/LH-Bank-18x12.jpg 18w, https:\/\/www.fusionsol.com\/wp-content\/uploads\/sites\/2\/2026\/05\/LH-Bank-600x400.jpg 600w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ae78d elementor-widget elementor-widget-text-editor\" data-id=\"52ae78d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">LH Bank has officially launched GENIE AI, becoming the first financial institution in Thailand to integrate a voice-activated AI assistant into its LHB You mobile banking app. This move reflects a shift in the banking industry, moving from traditional digital services to smarter and more interactive experiences.<\/span><\/p><p><span data-contrast=\"auto\">This launch not only enhances the user experience but also sets a clear growth target, aiming to increase the number of retail customers from 400,000 to 1 million within the next 2-3 years.<\/span><\/p><h2 aria-level=\"3\"><span style=\"color: #ff8b00;\"><b>A new era of banking experience driven by AI.<\/b><\/span><\/h2><p><span data-contrast=\"auto\">GENIE AI is designed to transform the way customers interact with financial services, developed in collaboration with CTBC Bank, Microsoft Thailand, and Fusion Solutions to create a seamless \u201cDigital Finance Lifestyle\u201d experience.<\/span><\/p><p><span data-contrast=\"auto\">Users no longer need to search through complex menus; they can operate it via natural voice commands, reducing steps and simplifying the process, especially for those unfamiliar with using apps.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41909\" src=\"https:\/\/www.fusionsol.com\/wp-content\/uploads\/sites\/2\/2026\/05\/S__53477387_0.jpg\" alt=\"S__53477387_0\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.fusionsol.com\/wp-content\/uploads\/sites\/2\/2026\/05\/S__53477387_0.jpg 1108w, https:\/\/www.fusionsol.com\/wp-content\/uploads\/sites\/2\/2026\/05\/S__53477387_0-300x200.jpg 300w, https:\/\/www.fusionsol.com\/wp-content\/uploads\/sites\/2\/2026\/05\/S__53477387_0-1024x683.jpg 1024w, https:\/\/www.fusionsol.com\/wp-content\/uploads\/sites\/2\/2026\/05\/S__53477387_0-768x512.jpg 768w, https:\/\/www.fusionsol.com\/wp-content\/uploads\/sites\/2\/2026\/05\/S__53477387_0-18x12.jpg 18w, https:\/\/www.fusionsol.com\/wp-content\/uploads\/sites\/2\/2026\/05\/S__53477387_0-600x400.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p><h3 aria-level=\"3\"><span style=\"color: #ff8b00;\"><b>Core capabilities that enhance usability.<\/b><\/span><\/h3><p><span data-contrast=\"auto\">GENIE AI comes with features that enhance the mobile banking experience beyond the traditional way.<\/span><\/p><p><span data-contrast=\"auto\">The key is\u00a0<\/span><b><span data-contrast=\"auto\">Voice-to-Action<\/span><\/b><span data-contrast=\"auto\">\u00a0It allows users to perform transactions such as transferring money or topping up Easy Pass simply by speaking, reducing the complex steps in daily life.<\/span><\/p><p><span data-contrast=\"auto\">The system also supports multiple languages, including Thai, English, and Chinese (Mandarin), making it accessible to a wider range of users and aligning with Thailand's increasingly international customer base.<\/span><\/p><p><span data-contrast=\"auto\">Another highlight is its natural interaction capability. GENIE AI uses advanced natural language processing technology to understand the context of a conversation, respond naturally, and continue the conversation without the user having to repeat themselves.<\/span><\/p><p><span data-contrast=\"auto\">In addition, it also serves as an in-app navigation aid, such as guiding users to the cardless withdrawal page, reducing the time spent searching for menus.<\/span><\/p><p><span data-contrast=\"auto\">Furthermore, GENIE AI is also a 24\/7 financial assistant, providing promotional information, comparing products, and connecting with agents when needed, seamlessly integrating automation and human service.<\/span><\/p><p><span data-contrast=\"auto\">In terms of security, the system is developed on the principle of \"Responsible AI,\" detecting risks in real-time and not directly storing sensitive personal data within the AI \u200b\u200bsystem.<\/span><\/p><h3 aria-level=\"3\"><span style=\"color: #ff8b00;\"><b>Growth strategies through innovation and branding.<\/b>\u00a0<\/span><\/h3><p><span data-contrast=\"auto\">LH Bank's strategy focuses not only on technology but also on building customer loyalty and brand image.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The primary target groups include digital users, salaried employees, and entrepreneurs, who are high-potential and ready to utilize new technologies.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">To support this strategy, the bank employs two key approaches:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li><b><span data-contrast=\"auto\">AI innovation<\/span><\/b><span data-contrast=\"auto\">GENIE AI simplifies financial language, reduces complexity, and increases accessibility for users of all ages.<\/span><\/li><li><b><span data-contrast=\"auto\">Music Marketing<\/span><\/b><span data-contrast=\"auto\">Joey Phuwasit has been appointed as a presenter to create an approachable image and build an emotional connection with customers.<\/span><\/li><\/ul><h3 aria-level=\"3\"><span style=\"color: #ff8b00;\"><b>Strong digital adoption and a comprehensive product system.<\/b><\/span><\/h3><p><span data-contrast=\"auto\">LH Bank has a strong digital adoption rate, with over 80% of its 400,000 customers, or approximately 300,000, using LHB You.<\/span><\/p><p><span data-contrast=\"auto\">In addition to GENIE AI, the bank continues to develop financial products such as:<\/span><\/p><ul><li><span data-contrast=\"auto\">The \u201cB You\u201d savings account group is designed to meet individual needs, from general spending to health planning.<\/span><\/li><li><span data-contrast=\"auto\">Happy Cash loan offers interest rates starting at 8.88% per year and a maximum loan amount of 1.5 million baht.<\/span><\/li><li><span data-contrast=\"auto\">Investment and insurance services including funds from 17 leading asset management companies and insurance brokerage services.<\/span><\/li><\/ul><p><span data-contrast=\"auto\">This ecosystem enables customers to manage their finances comprehensively on a single platform.<\/span><\/p><h3 aria-level=\"3\"><span style=\"color: #ff8b00;\"><b>Summary: Taking a step towards the future of fully digital banking.<\/b><\/span><\/h3><p><span data-contrast=\"auto\">The launch of GENIE AI marks a significant step for LH Bank and the Thai financial industry, integrating advanced AI technology with market-appropriate strategies.<\/span><\/p><p><span data-contrast=\"auto\">More importantly, this is a transition from transactional banking to a conversational banking experience driven by AI.<\/span><\/p><p><span data-contrast=\"auto\">As financial services become an increasingly integral part of daily life, solutions like GENIE AI will play a crucial role in making banking simpler, faster, and more intuitive.<\/span><\/p><p><span data-contrast=\"auto\">LH Bank's vision is clear\u2014to become a full-service digital bank that integrates technology and user experience to transform the way people interact with finance in the future.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>LH Bank \u0e08\u0e31\u0e1a\u0e21\u0e37\u0e2d\u0e01\u0e31\u0e1a CTBC Bank, Microsoft Thailand \u0e41\u0e25\u0e30 Fusion Solutions, 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You\u00a0\u0e04\u0e27\u0e32\u0e21\u0e40\u0e04\u0e25\u0e37\u0e48\u0e2d\u0e19\u0e44\u0e2b\u0e27\u0e19\u0e35\u0e49\u0e2a\u0e30\u0e17\u0e49\u0e2d\u0e19\u0e16\u0e36\u0e07\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e41\u0e1b\u0e25\u0e07\u0e02\u0e2d\u0e07\u0e2d\u0e38\u0e15\u0e2a\u0e32\u0e2b\u0e01\u0e23\u0e23\u0e21\u0e18\u0e19\u0e32\u0e04\u0e32\u0e23\u00a0\u0e08\u0e32\u0e01\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e14\u0e34\u0e08\u0e34\u0e17\u0e31\u0e25\u0e41\u0e1a\u0e1a\u0e40\u0e14\u0e34\u0e21\u00a0\u0e44\u0e1b\u0e2a\u0e39\u0e48\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e17\u0e35\u0e48\u0e0a\u0e32\u0e0d\u0e09\u0e25\u0e32\u0e14\u0e41\u0e25\u0e30\u0e42\u0e15\u0e49\u0e15\u0e2d\u0e1a\u0e44\u0e14\u0e49\u0e21\u0e32\u0e01\u0e02\u0e36\u0e49\u0e19 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